Starting to run OS Windows Phone 7 will cost Microsoft a billion dollars

Launching a mobile OS Windows Phone 7 will cost to Microsoft a billion dollars. Since this estimate was made by Deutsche Bank analyst Jonathan Goldberg, citing sources familiar with Microsoft's plans to promote the new mobile platform.

It is expected that about half of that amount (not less than $ 400 million) would be the cost of marketing. The remaining funds will be spent on engineering.

In total, for the first year after WP7 Microsoft with partners to spend on promotion of mobile operating system a few billion dollars. This Goldberg said at the headquarters of Microsoft.

Mobile Platform Windows Phone 7 was brought to Microsoft in February 2010. It is expected that the first smartphone based on it will be available before the end of the year. On his plans to release similar devices already have HTC, LG and Samsung.

According to the plan Microsoft, WP7 aims to help the company regain market share in mobile operating systems, lost in the past few years after the release of Apple iPhone OS and Google Android.