Google plans to lift Buzz

Google said it plans to lift Buzz, who in the past year and a half of existence proved unsuccessful attempt of the company's social network.

"I strive to make great products that will impact the lives of people or products that use two or three times a day. Changing the world requires focus on the future and honesty about the past. We learned a lot of products like Buzz, a experience we apply to our vision for products like Google + ", wrote in a blog post Bradley Horowitz, vice president of Google.

Google Buzz was launched in February 2010. The service had a bad start, users were concerned about privacy, and Buzz simply never offer users opportunities to make a valuable service. Buzz never became a threat to Facebook, Google and now, as then, still hopes to compete in the segment of social networks.

On Google + profile, Horowitz gave more details on the decision to kill Buzz:  "We think it's time to focus on projects that we think will have the greatest influence with the majority of users. The majority of users of Buzz are now here on Google +, it became obvious that our attention should be drawn to this community. We learned that privacy is not possibility, but product base. "