Disney buys game developer for Facebook for 563 million dollars

The Walt Disney Company offered a developer of games for social services, Facebook and MySpace - a company Playdom - 563 million dollars, reports Eurogamer. According to the results of indicators for further work, this amount could grow to 763 million. The deal should be completed by the end of fiscal year 2010.

Executive Director, Walt Disney, Robert Eager (Robert Iger) linked the move to the desire of the Corporation to take its place in social games. At Disney already has a stake in the evolving Microsoft technology Kinect, allowing to control video games without a controller.

The Company evaluates the popularity of Disney projects Playdom 42 million users monthly. For comparison, the game developer Zynga, the creator FarmVille, attracted 200 million users.

Playdom - the largest developer of online games for MySpace and one of the largest - for Facebook, along with Zynga and Playfish. The company counts such games as Sorority Life and Social City for Facebook. It operates 15 studios in California, who can now go into the Disney.

This spring, analysts have called the agency Lead411 Playdom "one of the most attractive companies of Silicon Valley in 2010."

Another popular casual games developer - Playfish - was acquired by Electronic Arts in autumn 2009 for 400 million dollars. Also in July 2010 it became known that Google has invested in Zynga more than 100 million dollars.